The average CPL for both different industry trade shows, and online lead generation channels fluctuates. For instance, for online channels the average IT’s CPL is the highest at €146 while HR’s CPL is the lowest average at €115. As you may assess the overall CPL pricing structure, you may consider the varied circumstance of lead generation. For instance certain exhibition boost of high numbers and command higher prices without guarantees of rebate, where as during the exhibition dates your sales reps may engage 3 to 4 positive opportunities. Data is therefore one of the key vital points in ensuring success for any campaign focused on educating potential prospects. Wevents for instance coordinates outreach research per campaign, engage re-marketer lists and publisher data and contacts to develop your audiences. The economies of scale involved in casting a wider net permits the lowering of CPL, to an extent of both offering guarantee of delivery and fixed price.  The standard Wevents CPL price range is €75 to €25 in any given specialist industry. In essence we view the success of any audience or lead generation through the extent of data engaged to create that audience, but subject to guarantee of delivery, repeats and assurance of rebate before accepting your campaign.