Webi Events | We Vents | Wevents
About Wevents:
Wevents is a specialist in B2B niche audience generation, providing access to industry end users to practical business education and training. Our service solution is focused on overcoming barriers of entry, mass market awareness and niche audience education and training. While the process of our audience creation is data driven campaigns per client based on outreach research data per client, re-marketer and impression lists, and partner publisher data and contacts. Our successful client retention and engagement is driven through a consultative process, working with each partner through their unique selling points and connecting it to the needs of the intended end user audience.
The role:
We are interested in a bold and ambitions content marketing graduate to join our team at the London office. You’ll work closely to manage campaigns, marketing automation and digital content to deliver success across existing campaigns and generate new potential prospects.
You are passionate about marketing, brands and delivery of associated content, for all key digital channels and platforms. Leveraging your background to deliver optimised research and tuned content per industry and as a supportive function to each campaign. Your primary priority is to deliver agreed number of registrations per campaign and to ensure all campaigns are on target subject to guarantees offered per client. And secondly to identify and deliver opportunities to the sales team.
As our Content Marketing Manager, you will be responsible for all domain and sub-domain copy, social media content, email copy, tone of voice per documents, infographic content, video scripts, LinkedIn and other channels of marketing.
You are of course, naturally curious and take great care in ensuring our brand projection and company messaging across various industries, propositions are in harmony and aligned. You also offer ideas on your own for review and implementation. Engage in regular trials to test new tools and ascertain best results in relation to new ideas, and therefore you are a team player and engage your daily work with the overall company image in mind.
Key responsibilities:
Manage and direct delivery of B2B marketing campaigns across social media, email marketing, SEO content strategy and paid advertising
Aid client develop content before, during and after campaign, subject to client’s content, presentation or training session as well as market target
Manage deliver client campaigns and ensure each campaign is on track subject to guaranteed number of registrations
Leverage social channels to drive both organic and sponsored content to increase brand awareness and engage in creation of lead qualification
Continuously search and create new social and marketing content, including posts copy, content pillars, alternative posts, polls and global event’s calendar
Successfully deliver conversion of email copy, including research consideration per buyer’s journey
Paid ads copy, including A-B split testing variations, as well as A-B split variations for lists and landing page testing per campaign
25% of your time will be dedicated to processing and managing customers service tasks, both as oversight on campaign delivery and client engagement
Role Related:
Experience Required: 1 to 2 years of experience
Basic Role Information: Job Type: Full Time, Permanent – Monday to Friday
Number of required candidates: 2
Start date: ASAP – in the next 1-3 months
London: reliably commute or plan to relocate before starting work (preferred)
Marketing: 1 to 3 years (required)
Language: Fluent and professional, spoken and written English grammar (required)
Important Dates & Deadlines:
Job application opening and deadline date: 3rd of July 2023 to 28th of July 2023.
Interview process & recruitment start date and deadline: Friday 14th of July 2023 to Friday 11th of August 2023.
Start Dates: 15th of August to 31st of August 2023.
Wevents contribution:
- Training prior to start of work
- Strong mentoring and on the job further training
- Work closely with company director
- Scheduled research time for new marketing tools and ideas trials and errors
- 22 days holiday (up to 25 days)
- A day of on your birthday
- Company socials
Our ideal candidate:
- Exceptional writing and research skills
- Able to think, act and prepare several steps ahead of schedule
- You want to lead from the front and be involved at detailed level
- A team player, innovative and articulate
- Meticulous organisation skills, able to multi task across several campaigns and short deadlines
- Strong attention and concentration capacities and customer driven mind set
Preferred areas of interest:
- Email marketing experience
- Inbound marketing methodology
- Content research and data generation