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Wevents employs a receding Cost Per Lead pricing structure, a positive economies of scale where spending more translates into more leads at a lower CPL.
Retail Industry
Across the past two years or so the retail industry has learned significant lessens through the pandemic, war in Ukraine, challenging supply chain, a decline in consumer economy and worldwide inflation. Equipping the industry with new capacities to engage the emerging trends by 2028. These include a frictionless customer experience, retail personalisation based on AI and data, supply chain resiliency, Web 3 and immersive commerce.
While customer experience is extremely important to retailers, the concept of frictionless is not to be mistaken with cashier less checkouts. Friction do occur both online and in store, and therefore frictionless refers to the actual needs and experiences a customer may have. For instance, friction is customer abandoning online carts or leaving store self-checkout or cashier owing to long queues. This friction is costing the US retail market over $3 billion. The concept is also not a fit for all solution, for instance a scan and go solution may be sufficient for an apparel store but not fit for food shopping retailer. The intention here is to reduce in store or online abandonment by ensuring an optimised customer experience. Another aspect of this experience is being engaged through artificial intelligence (AI) shopper personalisation experience. This would entail utilizing predictive analytics such as sales, social media and customer data to make prediction on customer behaviour and potential of what a customer may purchase.
Innovation and technologies such as immersive commerce and Web 3 will make an important impact to both accessibility and enhancement of the shopping experience. The immersive experience includes both in market technologies such as QR codes, interactive displays and novel tools such as augmented reality. Naturally metaverse will play a key role here, hence livestreams and virtual store will become part of the retail experience. The concept of Web 3 works through a decentralised process where a new iteration of the internet is deployed to incorporate blockchain technologies and a token-based economics.
Interested in mass educating an exclusive retail audience?
Why Wevents Retail Audiences?
Wevents works with retail solution providers to assist them with mass market education opportunities. We aid retail solution providers with exclusive retail audiences, create 1-2-1 introductions and develop new lists. Wevents offers an end to end sales and marketing solution, where mass market education and list generation are combined.
A retail solution provider may engage global retailers or target at regional level, our main focus is to explore and understand how your USP can aid potential retailers with current commerce challenges. And to connect it to your audience needs. Your service line may include RFID, custom IT, supply chain IoT or facility security and management among others.
Our work is exclusive per client blocking and eliminating potential competitors to mass educate or engage your audience on 1-2-1 basis. Every registration is sent to your inbox or catchment email, and introduced to your expert speaker at the point of registration. Attendees are introduced to each speaker, and you are offered ample opportunity to engage each registration. The simplest approach is to schedule a call with a specialist member of our Retail Team.
Retail Schedule Form
Average Retail Online CPL
Below you will find the average online CPL for the Retail industry, at an average of €133 CPL.
Average Wevents Retail Cost Per Lead is €50.
Average Retail Tradeshow CPL
Below you will find the average tradeshow CPL for the Retail industry, averaging at €831 CPL.
