There are certainly other channels such as content creation, online events, email marketing, list vendors, LinkedIn, google or social media lead generation strategies that you may consider. All of which offer a wide range of CPL variation based on industry, however all channels including trade shows, exhibitions and conferences ultimately working to educate the potential customer. And are utilized to move a prospect through the different stages toward purchase. Therefore time spent by a customer being educated through any of the channels can be one way of measuring success. 

Naturally a robust route to marketing strategy would utilize a number of industry relevant channels, all focused on measuring the length of time a customer’s attention has been captured. That is the essence of ensuring a prospect is made aware of your unique selling points (USP) and the time spend to educate the potential prospect. In other words, your CPL is only valid in relation to capturing a customer’s attention and the time spent by the prospect on your USP-educational materials. While each customer may go through a different departmental funnels such as marketing, sales or business development; the ultimate objective remains the same and that is to educate and raise detailed USP awareness among potential customers.

Wevents provides an end to end sales, marketing and business development service line encompassing promotion, capturing and mass education of your intended audience. While a standard CLP is offered across a variety of industries and subject to guarantee of delivery, your mass awareness and mass education engagement remains exclusive to your expert speakers.